Cases

Buy now, pay later? No, thank you!
Buy now, pay later options allow consumers to pay for their online purchases later. This can cause financial problems for consumers, and its use conflicts with notions of responsible consumption. This project identified the key beliefs that interventions should target to reduce consumers’ use of buy now, pay later systems. In doing so, it contributes to the development of interventions aimed at keeping consumers financially healthy and promoting responsible consumption. Image designed by Freepik www.freepik.com

Promoting condom use during one-night stands
Promoting condom use during one-night stands can reduce the prevalence of STDs among college students. We examined the beliefs that drive students’ intention to use a condom during a one-night stand to determine the key beliefs that interventions should target to promote this healthy behavior. Image designed by Freepik www.freepik.com

Research through the lens of the Reasoned Action Approach: Generating new research questions
We organized a workshop at the European Communication Science Event in Nijmegen. In the first part of the workshop, we explored the Reasoned Action Approach to learn about its logic and propositions for predicting behavior. In the second part, we used the framework to generate new research questions.

Empowering sustainability education
We investigated what motivates university program directors to offer sustainability education. The results provided content for the development of interventions aimed at increasing program directors’ intention to include a sustainability course in their program. More information